Mon, 25 Oct 2021

SYDNEY, NSW, Australia - Australian commercial radio ad revenue has bounced back up despite ongoing lockdown restrictions across the country.

Revenue in August surged 16.8 percent compared to the same month last year, according to data released Monday by industry body Commercial Radio Australia (CRA).

Ad revenue for the five major Australian capital city markets totalled $49.653 million last month, compared to $42.527 million a year ago.

"With continued Covid lockdowns it is encouraging to see ad revenue remain in positive territory year on year," CRA Chief Executive Officer Joan Warner said Monday.

"Melbourne stations for example, re-entered their sixth lockdown in August since the pandemic began, and reported a solid 33 percent year on year increase in ad revenue to $16.421 million in that month."

Sydney stations also reported a 4.5 percent year-on-year increase in ad revenue to $13.356 million in August, Brisbane was up 14.5 percent to $8.027 million, Perth rose 13.8 percent to $6.984 million and Adelaide increased 13.2 percent to $4.865 million.

The figures include agency and direct ad revenue and are compiled by media data analytics company Milton Data, which assumed responsibility for industry revenue reporting from Deloitte from 1 July 2021.

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